Tracer is an ad-tech SaaS startup that automates the tedious process of generating cross-platform advertising reports.
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Senior Product Manager
Aug 2020 - Jun 2022
  • Crafted product strategy and roadmap focused on expanding key differentiators and maintaining 85% client retention, leading to first round of $10 million funding
  • Partnered with Client Success to audit the validity of product features
  • Formalized QA process by creating a template to follow stages of feedback
  • Implemented user tracking to generate passive product insights using Hotjar
Product Manager & Designer
Jun 2018 - Aug 2020
  • Managed the application’s transition from an internal ad-tech tool to a cross-platform reporting product used by Fortune 500 companies
  • Built and led the design team, instituting a powerfully simple product experience
  • Increased design output 2X by constructing reusable components in Sketch
  • Established annual 30-page “almanac” that provides insight into product vision
  • Composed and maintained user stories and requirements for all projects in Jira
UX Designer
Aug 2016 - May 2018
  • Defined initial UI / UX patterns, leading to future product success, as the first non-engineering member on the Ad-Tech team at VaynerMedia (now Tracer)
  • Verified design direction by conducting user research utilizing A/B prototypes
  • Contributed 500+ frontend commits, focused on CSS design implementation